Gaurav Kumar

ABOUT ME

I’m Gaurav, a digital marketing professional with 2.5 years of experience driving impactful online campaigns. I specialize in crafting and executing strategies that enhance brand visibility, increase website traffic, and boost customer engagement.

With expertise in WordPress development, social media marketing, content marketing, performance marketing etc, I specialize in building personalized marketing solutions that deliver measurable results and help brands thrive in the competitive digital landscape.

EXPERIENCE

Oct 2023 - Present

Digital Marketing Executive

BanksterIndia

As a Digital Marketing Executive at BanksterIndia, I focus on growing the company online presence and engagement. My role involves planning and executing marketing strategies, optimizing SEO and SEM campaigns, and managing social media platforms to increase brand visibility.

I also work on WordPress development to enhance website performance, implement performance marketing strategies to achieve targeted results, and leverage direct marketing techniques for better audience engagement and more. Additionally, I analyze performance metrics to refine marketing efforts and improve conversions.

Feb 2022 - Oct 2022

Social Media Marketing Specialist

Social DP

As a Social Media Marketing Specialist at Social DP, I was responsible for crafting engaging content across multiple platforms. My role involved strategic content planning, designing social media posts, and editing reels to enhance brand visibility and engagement. I focused on creating visually appealing and platform-optimized content that resonated with the target audience, helping businesses grow their online presence effectively.

EDUCATION

2024 - 2027

Bachelor of Business Administration

Chandigarh University

I am currently pursuing a Bachelor of Business Administration (BBA) in Marketing at Chandigarh University. My focus lies in Brand Marketing, Business Development, Digital Marketing, and Marketing Consulting, where I explore strategies to enhance brand visibility and market presence.

2020 - 2023

Diploma in Computer Science Engineering

Suresh Gyan Vihar University

I completed my Diploma in Computer Science Engineering from Suresh Gyan Vihar University, where I developed strong skills in WordPress development, search engine optimization & social media marketing. I have also gained hands-on experience in WordPress design and content creation, which has allowed me to contribute to successful digital strategies and weblog management. My expertise in these areas has helped me deliver impactful solutions for online businesses and projects.

SKILLS

WordPress Development

Content Marketing​

WhatsApp Marketing

Lead Generation

Chatbot & AI Automation

Affiliate Marketing

Market Research & Analysis

Prompt Engineering

Resume Writing & Optimization

SEO (Search Engine Optimization)

SEM (Search Engine Marketing)

Keyword Research

SMM (Social Media Marketing)

Personal Branding

Email Marketing

Marketing Automation

PPC & Paid Advertising

CRM Software

Platforms & Tools

WordPress

Google My Business

Google Ads​

YouTube Ads

Shopify

LinkedIn

Ahrefs

SurferSEO

Yoast & Rank Math

Hootsuite

Brevo (ex Sendinblue)

AiSensy

MessageBird

ChatGPT

Google Search Console

Google Analytics​

Google AdSense

Meta Ads Manager

HubSpot​

Adobe Express

Canva

SEMrush

AnswerThePublic

Buffer

Mailchimp

Respond.io

DoubleTick

DeepSeek